New market intelligence data suggests that the Apple Watch has seen its best ever Q3 shipments, up 7% year-on-year. The latest Apple Watch SE was credited with contributing “significantly” to that growth.
The biggest winner was Huawei, which this year emerged as a major player in the premium smartwatch market, taking many of its sales from Samsung …
Counterpoint research shared its data for the premium smartwatch market, which it defines as watches capable of running third-party apps. The firm labels these as High-level Operating System (HLOS) smartwatches.
Apple Watch
That growth was actually slightly lower than the market as a whole, which grew by 9% in the same period.
Huawei
Huawei was the standout, as the firm somehow bounced back from US chip sanctions which effectively wiped out the company from the smartphone market – and much of its smartwatch sales relied on bundles with its phones.
Samsung
While Samsung’s Galaxy Watch 6 Classic seems to be selling well, older products experienced a significant drop in demand.
Photo: Alexandru Tabusca/Unsplash
