Apple is developing a screenless health and fitness tracker to compete with Whoop, according to a new report from Bloomberg. The company is reportedly “developing prototypes,” but has yet to decide whether to ultimately release the product.
The prototypes being developed inside Apple reportedly have a “thin fabric band with a sensor-equipped computing module.” The project is currently in the “technology investigation” phase, and Bloomberg says the product won’t be released before 2028 — if Apple decides to release it at all.
The project is said to have support from top Apple executives, including Eddy Cue and Tim Cook. Cue took charge of Apple’s health team last October, following the departure of Jeff Williams.
Products like Whoop and Oura Ring are popular among people who want to track their health and fitness without wearing a smartwatch. As Reuters reports, Oura is prepping for an IPO and recently revealed that it sold 3.6 million Oura Rings in the 12 months ending June 30. Revenue grew 74% to $1.21 billion for the nine months ending June 30.
Apple is still the dominant player in the smartwatch market specifically, though. The Apple Watch also offers a far wider array of features than health and fitness-focused wearables like Oura and Whoop.
Bloomberg also reiterates that next year will be a big year for the Apple Watch:
Do you think Apple should make a screenless fitness tracker to coexist with the Apple Watch? Let us know down in the comments.
My favorite Apple Watch links:
- Apple Watch Series 12
- Twelve South Butterfly 2-in-1
- Anker 3-in-1 Charging Station for iPhone, AirPods, and Apple Watch
- Nomad Titanium Apple Watch Band
- My favorite Apple Watch band
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